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The real competition is the huge unbanked population: Anil Ramachandran, CMO, IndusInd
Posted on Tuesday, October 3rd, 2017 |
The new generation bank says competition becomes relevant when 95 per cent of the population is banked. It is relying on rural banking, credit card and consumer financing for its next phase of growth and is also eyeing millennials through digital and phone apps Instead of competing for customers in the already cluttered urban market,…
Read moreThe Evolution: Indian Sports at a Global Arena
Posted on Tuesday, September 5th, 2017 |
The term paradigm shift is an interesting one. If you considered a dictionary meaning then it will reveal a paradigm shift as a shift in direction of any business or strategy of a nation from the past for the betterment of future, or something along those lines. If we keep the year 2000 as a…
Read moreMission Eleven Million and its role to change the Football landscape of India
Posted on Wednesday, August 2nd, 2017 |
Football is not new to us. It probably courses through the veins of a majority of the Eastern, North Eastern and Southern belts of our country. Also, having been an essential part of India’s sporting culture for about 100 years, the popularity of the beautiful game has proliferated into the 21st century through a vicarious…
Read moreThe story behind India’s sporting history
Posted on Friday, June 16th, 2017 |
There is a prominent narrative that we hear when we mention sport and India and it is that we as a country seem to lack a “sporting culture”. While we are all aware of the country’s rich cultural heritage, diversity and unique traditions, what is arcane to the masses is that sport has also been…
Read moreA catalyst in cause marketing through sport
Posted on Monday, August 29th, 2016 |
The last few months, have made the internet a slightly more visually appealing place than it has been for quite some time now, especially when it comes to “inspirational” “motivational” or just human interest story telling. The digital A/V’s are compelling with real stories of grit, determination and focus- all of which lead to one…
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